Look!: Parkmerced in the '50s

Look!: Parkmerced in the '50s

Aug 7, 2007

If you've lived in the Bay Area for any amount of time, chances are good that you've come across someone who lived in this apartment complex. The behemoth — with tall high-rises and short townhome-style structures — sits beside San Francisco State University. Sure, it got a fancy new name, The Villas at Parkmerced, and fancy new rental office a few years ago. But inside these residences, you can still catch a glimpse of the '50s.

A friend of ours recently forwarded a link to the original ParkMerced brochure. Having spent a good amount of time in one of these apartments, we couldn't believe how little has actually changed. And with the renewed interest in mid-century furniture, these images could be straight out of a current tenant's place. (Okay, maybe not the curtains.)

The 1955 brochure boasts: "Residents can enjoy restful suburban living in the heart of the fabulous city by the Golden Gate." It advertises rentals ranging from 1-bedroom suites to 4-bedroom/4-bath units. Rents back then were $79 to $350 per month.

Today, in Parkmerced's "Web Specials" listing, a 1br/1ba in the Tower is going for $1,979. A 3br/2.5ba townhome will set you back $3,859.

You can view more vintage San Francisco photos and brochures on the Western Neighborhoods Project website. (Just select one from the "Choose Neighborhood" pulldown.)

Photos: Western Neighborhoods Project

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