Fehr Fara: 2-in-1 Throw Pillows

Fehr Fara: 2-in-1 Throw Pillows

Jason Loper
Nov 6, 2012
  • Location: Online
  • Specialty: Reversible throw pillows
  • Price range: $$
  • Website: fehrfara.com

Store History

  • Founded: 2012
  • Founded by: Shilpa Amaram & Siddharth Nadkarni
  • Headquarters: Houston, TX

Why buy just one throw pillow when you can buy two-in-one? That's the thought behind Fehr Fara's Inside&Out pillows. Each of their pillows can be unzipped, flipped inside out to reveal a second color/pattern and then restuffed and zipped back up again. As someone who has a very short attention span, I can definitely get behind this idea.

Shilpa Amaram and Siddharth Nadkarni, the husband and wife team behind Fehr Fara, met while getting their MBAs at Rice University in Houston. Shilpa, who had been working in the furniture and interiors industry, was inspired by her desire to keep things looking fresh in her home. After she developed the plan for the Inside&Out pillow, Siddharth helped her bring it to life.

The pillows themselves are designed by Shilpa in Houston. The silk is screenprinted in India before being sent back to Houston to be tailored and finished. The unique stitching that allows the pillows to be reversible is patent pending.

(Images: Fehr Fara)

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